Ed Sawma

Ed Sawma is a technology enthusiast at heart, with a deep passion for understanding how technology impacts our lives. He enjoys shaping new technology products, exploring how they can benefit people, defining strategies to bring them to market, and scaling the go-to-market teams that bring them to life. He has a unique ability to find resonance. In music, resonance occurs when you strike a note that sounds ten times louder because it perfectly fits its environment. Through his strengths in strategic thinking and storytelling, Ed helps sales-led or sales-assisted B2B tech companies achieve go-to-market resonance.